Who it is for
Companies that have useful expertise, stories or industry conversations and want to build a recognisable media property instead of publishing isolated posts.
02 / BRANDED PODCAST PRODUCTION
Turn your company’s expertise
into a branded podcast.
We combine podcast strategy and production to create a recognisable show, meaningful conversations and a content system that extends beyond every episode.
Discuss your podcastTHE INVESTMENT
Why invest in a Branded Podcast;
An investment that offers more than just another communication channel.
Brand Authority
Showcase the expertise and perspectives that set your business apart.
Strategic relationships
Create meaningful conversations with people who matter to your industry.
Audience connection
Give your audience time to get to know the people and values behind your brand.
Content Ecosystem
Turn every episode into multiple opportunities for content and distribution.
THE SERVICE
A company podcast with a clear editorial purpose.
A branded podcast is a recurring show created around a company’s expertise, people and point of view. SB Media connects the editorial strategy with production and the content formats that extend each conversation.
What it can support
Awareness, trust, industry relationships and a deeper understanding of the people and ideas behind the company.
What the service includes
Concept and strategy, episode planning, production, editing and packaging, agreed distribution and review of performance for the next cycle.
THE CONTENT ECOSYSTEM
One Podcast. The Entire Marketing Funnel.
From the first encounter with your brand to the moment someone chooses you. A strategically designed podcast creates content, builds trust and supports the growth of your business.
AWARENESS
They discover you.
Short-form videos, social media and articles expand your brand’s reach.
Short-form videos
Instagram · TikTok · Facebook · YouTube Shorts
Articles
Website · Blog · Search
TRUSTThey get to know you.
They get to know you.
They trust you.
Full-length conversations create connection, credibility and a stronger relationship with your audience.
YouTube
Spotify
Apple PodcastsCONVERSION
Trust becomes preference.
An audience that knows and trusts you is more ready to consider your solutions and become a customer.
Brand Preference
Your brand stays top of mind.
Interest & Contact
Familiarity makes reaching out more likely.
New Partnerships
Trust makes the decision to work together easier.
THE PROCESS
How we build your podcast
- TogetherSTEP 01
Concept & strategy
Define the show, audience and business objective, with a clear editorial direction.
- We lead · you reviewSTEP 02
Episode planning
We plan guests, themes and the calendar, with your input and approvals.
- Your voice in the showSTEP 03
Production
Bring your perspective to the conversation. Recording is organised around the agreed scope.
- We handle thisSTEP 04
Editing & packaging
We shape episodes and agreed clips, then develop titles, thumbnails and hooks.
- As agreed in scopeSTEP 05
Distribution
We adapt and publish the agreed assets to your selected channels.
- We doSTEP 06
Evaluation
We review performance and use what we learn to improve the next content cycle.
TESTIMONIALS
In our clients’ words.
Our collaboration truly exceeded my expectations. In just one month, the content passed 500,000 views across Instagram, TikTok and YouTube, I gained more than 1,500 new followers and, most importantly, that increased interest translated into around 55 new business appointments.
A collaboration with real, measurable business results, which I would wholeheartedly recommend to any professional or entrepreneur who wants to communicate their work meaningfully to a wider audience.
From our very first conversation, I felt there was a real understanding of what I wanted to communicate, what I wanted to build and the result I wanted to achieve. Although I was not at all comfortable on camera, the process felt much more natural than I expected.
My main goal was to develop a new activity as a business consultant and increase my recognition and credibility in that field.
The response was immediate. Business enquiries started coming in from day one and, within two weeks, I had over 20–30 leads, several of which had already become collaborations.
For me, the greatest value was that the collaboration brought not just exposure, but real business results and much greater credibility for my brand. I would choose it again without a second thought.
SCOPE & COST
Every show is scoped around its format and ambition.
Podcast production cost depends on the strategic and editorial work, production requirements, episode format, editing and packaging, derivative content and the agreed distribution support. The proposal is shaped after we understand the show you want to build.
FAQ
Branded podcast questions, answered.
What is a branded or corporate podcast?
It is a show created around a company’s expertise, people and editorial point of view, with a consistent identity and purpose beyond a single campaign.
Which companies can benefit from one?
Companies with meaningful expertise, customer questions, industry relationships or stories that deserve more depth than a short post can use a podcast to build a long-term media presence.
What does the production include?
The confirmed process covers concept and strategy, planning, recording production, editing and packaging, agreed distribution and evaluation. The exact deliverables are defined in the project scope.
Do we need our own equipment or space?
You do not need to decide the technical setup before contacting us. We first define the format and production needs, then agree the appropriate setup and location for the project.
How can the material be used after an episode?
Depending on the agreed scope, a full conversation can become selected short-form clips, a trailer, visual packaging and editorial material. We only include the formats that serve the show’s strategy.
What does the client contribute?
The client helps define the objectives, audience and subject matter, reviews the direction and participates in the conversations or coordinates the appropriate people from the company.
What determines the cost?
The main factors are the strategic work, production complexity, episode format, editing and packaging, derivative content and distribution support.
How do we start?
Tell us what your company wants to communicate, who it wants to reach and what kind of conversations it can lead. We will use that first discussion to define the right scope.